Pay by link helps companies to share a secure payment link to customers and collect payments quickly and efficiently. Pay by link has been around for a long time, the early adopters being the hospitality sector. Pay by link is gaining greater adoption because merchants get paid faster mitigating the friction at checkout. So what is pay by link?

Pay by link is secure link, following which a customer can make payments in just few seconds. The payment service provider is responsible for ensuring secure payment processing. Pay by link eliminates the need for entering card details. These secure payment links can be shared across a multitudeof channels like email, SMS, messanger, etc. It is estimated that pay by link solutions bring down operational costs and man hours significantly.

The basic fount of all digital payments solutions is that a customer should be empowered to make the preferred payment choice no matter what the context of purchase is, be it online, in-store, or via social media. The same goes for merchants as well. They should not lose out on customers because customers choose a different channel to purchase. A purchase should be as fractionless as possible for a customer and ensuring this is the onus of every merchant. As far as a merchant is concerned, instant payments will ensure unhindered cashflow for daily business activities.

Let's see the steps involved in pay by link process that makes it simple and easy payment option:

A merchant creates a payment link via payment solution.

- The merchant shares the generated payment link via the customer's preferred channel.

- Customer gets the link on his device.

- Upon clicking the link, the customer is redirected to a secure checkout page.

- The customer can choose any method to make payment, via e wallet or card payments, or even a direct bank transfer.

- Once the payment is made, the merchant is alerted about successful completion of the transaction.